PASSION
Growing up in my city, very few people had hair like mine. Sadly, in our community, curly hair was seen as a flaw. In the so-called “code of elegance and good appearance,” curly or braided hair was excluded. Straight hair was considered normal, while curly hair was labeled “bad hair.”
To meet society’s expectations, many of us were pressured to use harsh chemicals to “fix” our hair. Back then, hairstylists were trained only to straighten hair. From a young age, I endured painful scalp treatments—burns, wounds, and endless trial and error. Going to the beauty salon became a source of fear and suffering.
As the Afro-descendant daughter of a mixed couple, my mother tried her best, but she never learned how to care for my curls. On my 9th birthday, my “gift” was my first hair straightening—a process that would keep me in silent bondage for over 30 years.
Over time, I became curious about why these chemicals hurt me so much. I wanted to find a way to meet beauty standards without causing so much damage. My research took years of study, testing, and trial. Along the way, I remembered my great-grandmother. Though she passed away when I was very young, I still recall her gentle touch as she used herbs from her garden to make soothing infusions for my hair. That was the last time my scalp felt safe.
In 2002, I began experimenting seriously. I had tried countless store-bought products, but they only clogged my pores, damaged my follicles, and caused severe scalp inflammation and alopecia. I decided to trust myself and create my own formulas—starting with me as the model.
With faith and persistence, I embraced my natural hair. My products completely reversed my alopecia, reactivated growth, reduced porosity, and exceeded my expectations. This sparked a passion to help others restore their hair, confidence, and self-love—using only the gifts that Mother Nature provides.
But life wasn’t done testing me. Years later, I faced one of the hardest battles of my life: heart failure and pulmonary hypertension. Doctors told me my life would never be the same. And yet, here I am—living, creating, and sharing this passion for healing with the world. My health journey taught me something powerful: true beauty and strength begin from within. Every formula I create carries that message of resilience, faith, and love.
I’ve learned that hair is not just physical—it’s deeply connected to our emotional and psychological well-being. Many of my clients arrive with damaged hair, but what they are truly expressing is the inner pain they carry. Their stories often end with: “…and on top of everything, my hair is ruined.”
Your hair, like every part of your body, speaks to you. It’s up to you to listen and begin the journey of restoration.
Thank you for trusting me to walk this path with you.
Lisa Swift
Why use Soul Beauty Passion Herbal Products:
I created Soul Beauty Passion for all hair types, with the best natural ingredients Mother Earth offers—free of chemicals, sulfates, parabens, preservatives, and artificial colors. We never test on animals—only on willing humans, including myself. Our products soothe scalp inflammation, fight hair loss, repair follicles, reverse baldness, and promote strong, healthy growth.
We offer both scented and fragrance-free options, using only high-quality essential and aromatic oils for natural fragrance and benefits. Natural and organic products are gentle, won’t strip your hair of protective oils, and are ideal for sensitive skin. Results come with consistency—nourishing your hair day after day will transform it.
Take photos before you start so you can see your progress. Let your hair be a reflection of the love and energy you pour into it. Hug it, care for it, and celebrate it.
Thank you for trusting us.
— Lisa Swift
